*The following project cannot be disclosed fully under NDA.
PROJECT BRIEF
Define CMF strategy and develop on the Project Roadmap and Customer journey for a Strategic program* by Royal Enfield that is proposed to provide its customers a unique experience of creating their own Motorcycle through CMF offerings.
THE PROGRAM
CMF Strategy
Creating CMF strategy for Classic 350 and propose New designs to expand its target customer range.
Understanding of The Product, brand language and Customer base to lay out the needs and likings of the Indian market.
Deriving inspiration and creating Moodboard for New concepts.
*Actual info hidden due to privacy reasons
Strategising the Range of Colors and finishes for Body parts as well as Decal/ Badges, Rexines to be provided.
Defining Possibilities and limitations of CMF application on different variants.
*Actual info hidden due to privacy reasons
Spec Sheet and release of artworks for details of Customisation.
*Actual info hidden due to privacy reasons
PROPOSED DESIGN CATALOG
INITIAL PROOF OF CONCEPT VEHICLES
VALIDATION OF PROGRAM
(With in-house employees)
Running the Program in house by choosing the lucky 10 customers who get the chance to own a unique ROYAL ENFIELD. From creating customer experience of one to one customisation to final development of bikes, 10 unique motorcycles were delivered to their new homes.
DELIVERY TO EMPLOYEES
CUSTOMER EXPERIENCE FEEDBACK